The most popular way of enterprise innovation in t

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Enter the way of enterprise innovation in the context of German industry 4.0

innovation is necessary to change the mode of economic development. It eliminates the bottleneck of scarce resources and the declining return of production factors, and is the driving force and source to maintain sustained economic growth. R & D expenditure is essential for enterprises to innovate. With the increasing importance of R & D, global enterprises have invested more than one year in R & D. After China and Germany issued the "China Germany cooperation action plan" in October 2014, announcing that the two countries will carry out industrial 4.0 cooperation, German enterprises have entered the vision of more Chinese people. As an innovative way to promote German enterprises to succeed, it has become a topic that everyone wants to know

Global R & D investment is growing

the ranking list of global enterprise R & D investment in 2014 released by the European Commission shows that the R & D investment of global enterprises in 2013 increased by about 4.9% over the previous year, much higher than the 2.7% increase in net sales. Among them, Volkswagen AG (hereinafter referred to as Volkswagen) topped the list with an investment of 11.7 billion euros and an increase of 23.4% for the second consecutive year. SamSung of South Korea and Microsoft of the United States ranked second and third respectively, and Huawei of China ranked 26th. It is estimated that the R & D investment of enterprises will increase by 4.2% annually from 2014 to 2016

although the world economy has remained an important product for actively expanding foreign markets after the 2008 international financial crisis, countries all over the world have fully recognized the key role of innovation in promoting economic growth, and the global expenditure on research and experimental development is still growing significantly. According to the scientific report 2015: towards 2030 issued by UNESCO, from 2007 to 2013, the domestic expenditure on global research and development increased from US $1132 billion to US $1478 billion, an increase of 31%, exceeding the growth rate of global GDP in the same period. Among them, China's R & D expenditure accounts for 20% of the total global R & D expenditure, surpassing the European Union and Japan, rising to the second place in the world, second only to the United States' 28%

in the past few years, most countries in the world have recognized the importance of scientific and technological innovation in promoting sustainable economic growth and long-term national development

taking the United States as an example, since 2009, the United States has issued a series of laws and policies to strengthen innovation and promote the development of advanced manufacturing, such as the American Recovery and Reinvestment Act, the manufacturing promotion act, the national advanced manufacturing strategic plan, etc. driven by these policies, the U.S. manufacturing industry has recovered strongly, including cloud computing, big data, IOT, artificial intelligence, robots Driverless cars and a series of emerging technology fields have shown their leading advantages and industrialization prospects

at the Hannover Industrial Exposition in 2013, the German government officially put forward the industry 4.0 strategy and launched the "suggestions on the implementation of the German industry 4.0 strategic plan", which quickly set off a global upsurge in the concept of industry 4.0, with a trend to surpass that of the United States

innovation is a label of German enterprises after rigor. The Germans always believe in one sentence: it is research and development that really determines the future and destiny of enterprises, not other objective factors that cannot be grasped. Therefore, German enterprises are not stingy with R & D investment, which accounts for about 3% of GDP, ranking among the top in the world

the success and long-term development of the company lies in our innovation ability. We have employees who specialize in their respective fields. Their enthusiasm and creativity play a key role in transforming innovation into enterprise success. Kaisa, President and CEO of Siemens AG, once said. In fiscal year 2015, Siemens has about 32100 R & D personnel

according to Siemens' financial report, Siemens will invest nearly 4.8 billion euros in research and development in fiscal 2016, an increase of about 300million euros compared with fiscal 2015. So far, Siemens' investment in R & D has increased by nearly 20% compared with fiscal year 2014. The main part of the increased investment will be used for R & D in the fields of automation, digitalization and distributed energy systems

innovation of German enterprises

German enterprises are willing to spend so much money on R & D, so what do German enterprises do in innovation

in order to surpass Toyota and become the world's number one manufacturer in 2018, Volkswagen attaches great importance to investment in patents and innovation. It can be seen from the above "2014 global enterprise R & D investment ranking" that Volkswagen ranks first for two consecutive years

a few days ago, the U.S. media sorted out the ranking of R & D investment of Companies in the automotive industry in 2015 according to PwC data. Volkswagen ranked first with us $15.3 billion, exceeding the total R & D investment of Toyota and Honda

Martin Wenden, former CEO of Volkswagen, once said that high-level innovation is the key to improving driving performance and sustainable development

at present, Volkswagen has 46000 R & D personnel and more than 10000 IT experts. For a long time, Volkswagen has always paid close attention to new energy vehicles, digitalization of products, production and sales, social change and other topics closely related to the future development of the automotive industry. These elements are changing, or reshaping the role of cars to some extent. Thanks to sensing technology and mobile Internet, Volkswagen Group has built the world's largest car. In addition, Volkswagen Group also has the world's largest lineup of low-carbon emission models

it is worth mentioning that in the R & D of many German enterprises, Siemens' R & D model is unique. In terms of research and development, Siemens attaches great importance to the cooperation with start-ups, and has launched three modes to cooperate with start-ups, establish start-ups and invest in start-ups

in terms of cooperation with start-ups, Siemens innovation investment (SIV) under Siemens central research institute cooperates with start-ups around the world through its branches in Berkeley, Shanghai, Munich and the future Tel Aviv. In order to find the best ideas, Siemens will contact more than 1000 newly established companies every year, hold meetings, participate in exchanges and entrepreneurial activities, and carry out promotion plans. In terms of establishing start-ups, Siemens innovation investment establishes start-ups in business areas that are not active at present but are closely related to the company's future. In this way, Siemens can test new business models quickly and flexibly. In terms of investing in start-ups, Siemens' venture capital department selects from newly established companies and invests in the selected start-ups. At present, Siemens' innovation investment has invested more than 800 million euros in more than 180 start-ups. These circular economy models emphasize the organization of economic activities into a feedback process of "resources, products and renewable resources", which is mainly oriented to the fields of industrial software and network safety, energy management, traffic management, molecular diagnosis and care point diagnosis

secondly, in terms of innovation, Siemens Central Research Institute also established maker space last year. This maker space is open to every Siemens employee. Its original intention is to organize those highly creative Siemens employees from different backgrounds, provide them with sites and research and development equipment, and provide financial support at an appropriate time, so that their creativity can take shape very quickly. These Siemens employees from different backgrounds include engineers, internal basic R & D personnel and middle and senior managers. This approach aims to create synergy within Siemens

China is in the era of innovation

in recent years, with the upsurge of mass entrepreneurship and innovation, innovation is one of the hottest words in China. At this year's two sessions, Wan Gang, Minister of science and technology, said that last year, China's total social R & D expenditure reached 1422billion yuan, of which enterprise expenditure exceeded 77%, and significant changes have taken place in the allocation of scientific and technological resources in the whole society

in the period of economic transformation and upgrading, the amount of R & D investment directly affects the innovation strength and potential of enterprises. From the disclosure of listed companies' 2015 annual reports, listed companies paid more attention to R & D investment last year. According to database statistics, the overall R & D expenditure of Listed Companies in 2015 was 385.25 billion, a sharp increase of 22% year-on-year

in the current period of downward pressure on the economy, innovation is particularly important for Chinese enterprises

before the financial crisis in 2007, the quarterly tensile machine tensile test of China's economy was one of the most widely used methods to study the mechanical strength of materials, with an annual growth rate of more than 15%. The growth rate in the first quarter of this year was 7%, almost half of the highest level. The primary reason for the economic downturn is the relative contraction of global demand. The export growth target set in March 2014 was 7%, while the actual year-end growth rate was only 2%. In addition to shrinking demand, rising domestic costs have also affected the competitiveness of China's exports. In the case of rising costs, it is necessary to improve productivity and competitiveness through innovation. Take Huawei, which ranks 26th in the above-mentioned ranking of global enterprise R & D investment in 2014, as an example. Huawei's base stations are very small, and 2G, 3G and 4G can be used, so they are very competitive. Many competitors' base stations are separated. 2G can only use 2G base stations, and 3G can only use 3G base stations. Behind the competitiveness of Huawei base stations is the improvement of algorithms and the investment in scientific research

of course, in this era of innovation, China has attracted the competitive investment of major well-known enterprises in the world because of its diversified market demand and huge customer base willing to try new things

take the above Siemens as an example. Over the years, Siemens has continuously increased its R & D efforts in China. At present, China has developed into an important R & D base for Siemens in the world. As of fiscal year 2015 (from October 1, 2014 to September 30, 2015), Siemens has about 4500 R & D personnel and engineers, 20 R & D centers and more than 10000 valid patents and patent applications in China

in February 2016, Siemens signed a cooperation agreement with Qingdao Sino German ecological park to establish a Siemens (Qingdao) innovation center in this stable and reliable park. As the first intelligent manufacturing innovation center set up by Siemens outside Germany, Siemens (Qingdao) innovation center will rely on Siemens' global innovation network to engage in technological innovation, technology development and application in intelligent manufacturing, robotics, modern logistics, big data applications, information security, smart cities and other fields. At the same time, the innovation center will also cooperate with Chinese domestic enterprises, especially Qingdao enterprises, to explore and develop advanced technologies suitable for China, create national demonstration projects and industry demonstration projects, promote the technological revolution in relevant industries, and participate in the creation of relevant national technical standards, industry standards and enterprise standards together with Chinese domestic enterprises

Siemens puts more energy into designing and developing products and solutions to meet the needs of local customers for the Chinese market, uses China's resource advantages to promote China's scientific and technological development, integrates into the local innovation system, and makes contributions to global technological innovation. Siemens has put forward a number of innovative ideas and models for China's environment, such as S.M.A.R.T innovation (simple and easy to use, maintainancefriendly and easy to maintain, affordable price is appropriate, reliable and durable, timelytomarket is listed in time), demand driven, horizontal and vertical integration of overturning innovation, which has had an important impact on the innovation community and industry

not only in research and development, Siemens has also been committed to the commercialization of research results. For a long time, Siemens China Research Institute of high technology, established in Shanghai

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