The most popular necessary tool for Jining AI Prod

2022-07-31
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Necessary tools for Jining AI Product Manager

necessary tools for Jining AI Product Manager xhxjypx

necessary tools for Jining AI Product Manager

how to be a product manager

1.1

induction and deduction

induction and deduction are two very important logical thinking methods. Induction is the generalization of general conclusions from individual or special knowledge; Deduction is to deduce individual knowledge from general principles. Take two classic examples:

induction: you will die, I will die, and he will die. We launched the "everyone will die" deduction: people will die, Socrates is human, and Socrates will die (three-stage)

the deduction method also has the above deformation structure

for example, we found that the user stickiness (retention, duration, etc.) has been significantly improved after the transformation of many tools. Therefore, it is concluded that community can effectively improve the user stickiness of products, which has gradually become the consensus of the whole industry. Then, through the deductive method, if my product wants to improve its stickiness, it must be transformed into a community. (if the major premise of the deductive method is wrong, we will get a wrong conclusion. The conclusion here is actually not rigorous, which will be mentioned below)

then, before we start to formulate the positioning of the community, we will gradually clarify the positioning through market, competitive product analysis, user research, etc. The analysis of market and competitive products is to find the positioning of their own products by summarizing and analyzing the current situation, and then using deduction. The same is true of user research. Through the collected user data, we can conclude specific conclusions, deduce the problems we need to solve through the conclusions, and constantly embody our positioning

therefore, the so-called principles or methodologies in products are often summarized by everyone through induction, which is universal; Then through the deductive method, we can deduce to our own products. This thinking method is basically used every day. Let's take a look at the more scientific thinking method after the combination of induction and deduction:

what is the current situation and background of phenomena/problems? (description of the phenomenon, historical process of occurrence)

what is the reason behind the problem? What is the essential reason? (first, all possible causes are summarized in reverse, and the search for essential causes will be introduced below)

what are the solutions? (deduce the corresponding solutions according to the priority)

several characteristics of good person product managers. Communication is very important for product managers. In many cases, the quality of communication ability directly determines the work results

there are indeed some people in the product manager circle who are highly motivated to draw prototypes and write documents quickly. The company's demand is also a demand receiver. In short, it is a demand receiver. No matter where the demand comes from, whether the operation or the boss, they will receive it. Such people are easy to be liked by bosses and operators, but not necessarily by technicians. After all, they have to develop them themselves. If the product manager plans out the requirements in five days, they may have to work for a month or even longer

some people think that the "good person" product manager is a poor performance. But from another point of view, it is not a kind of ability to mediate among operation, technology and the boss, and handle these three relationships well without sacrificing yourself

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required course for product managers in the workplace: analysis of six job responsibilities

as a new product manager, or even a PM, you may be more or less confused about this position. What exactly is a product manager? What are the main responsibilities of this position? Differences in IT industry 3 The definition of this position seems to be different in different companies in the same field

although the roles and responsibilities of product managers vary in different companies, there are some key responsibilities that any product manager should undertake. It can be summarized into the following six aspects:

1.1 Market Research

market research refers to studying the market to understand customer needs, competition and market forces, and its ultimate goal is to find potential opportunities for innovation or product improvement

market research can be carried out in the following ways:

1) communicate with users and potential users

2) communicate with front-line colleagues who directly face customers (such as sales, customer service, technical support, etc.)

3) study market analysis reports and articles

4) try competitive products

5) carefully observe user behavior, etc.

market research will eventually form business opportunities, product strategies or business demand documents (BRD), Detail how to take advantage of potential opportunities. The main achievements are: business requirements document (BRD) or business opportunity or product strategy

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1.2 product definition and design

1. Product definition refers to determining what products need to do. Product requirements document (PRD) is usually used for description, PRD may contain the following information:

1) product vision

2) target market

3) competitive analysis

4) detailed description of product functions

5) priority of product functions

6) product use cases

7) system requirements

8) performance requirements

9) sales and support requirements and other necessary tools for Jining AI product managers

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2 Product design refers to determining the appearance of a product, including UI (user interface) and user interaction design, including all user experience parts

in large companies, PM usually works with UI designers or interaction designers to complete product design, but in small companies or start-ups, product managers may need to cover all these tasks

this is a valuable part of the product manager's work. If this part is not included in the product manager's work, it is almost certain that it is not the product manager's work

the main achievements are: product requirements document (PRD)

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the correct steps should be:

why: we need to think deeply about why we should be a community, and whether it fits with your product vision? What problems can you help users solve? Why do users use your community? Etc.

how: after thinking clearly about "why" and determining that it can be done, start thinking about "how". How to cold start? What to distribute? How is the content organized? How to produce content? How to motivate users? And so on

what: after figuring out how to do it, you can start thinking about what to do and which should be done first. For example, the design of content unit style; Establish a content refresh mechanism; Content recommendation algorithm; Etc.

this way of thinking allows us to start from the essence of the problem, from the inner layer to the outer layer, first diverge and then converge. Basically, the assumption errors in the above example are not found until later. It needs to be completely reversed. That would be too expensive

1.3 project management

project management refers to leading personnel from different teams (including engineers, QA, UI designers, marketing, sales, customer service, etc.) to develop and release products on time within the budget. It may include the following work contents:

1) ensure resource investment

2) develop project plan

3) track project progress according to the plan

4) identify critical paths

5) strive for additional investment if necessary

6) report project progress to the supervisor, etc.

in large companies, there are usually project managers to handle most of the project management work, and product managers only need to provide support. However, in startups, product managers usually need to manage their own projects. In some companies, the technical director may also act as the project manager to handle most of the project management matters

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2

understanding of people and society

products made by product managers need to meet some needs of "people". People get together to form a "society", in which they live, influence and restrict each other. Product managers need to have a deep understanding of "people" and "society" in order to make good products

mastering economics is very helpful to understand these two. Economics is the study of human behavior in society under constraints. Adam Smith, the father of modern economics, once had a classic definition of human nature: human nature is selfish

our dinner came not from the favor of butchers, winemakers and bakers, but from their concern for their own interests

why would people be selfish? The reason why you will get the bottom is:

live in this world

like the seven sins of Catholicism: arrogance, jealousy, rage, laziness, greed, gluttony and lust, these are essentially the manifestations that "people" want to survive in this world. I just want to make a living for myself. My own can multiply and pass on more after the foundation nut is poured. These are driven by people's subconsciousness

many products can well meet people's needs. For example, Momo and tantan can release people's "lust", and the circle of friends can give people a place to be "arrogant/forced"

1.4 product publicity

mainly includes communicating with internal colleagues such as the boss, sales, marketing, customer service, etc. if these test data, process parameters and other information are widely known abroad, the advantages, functions and target markets may also include promoting products to the outside world such as the media, industry analysts and users

product managers in large companies usually have product marketing, marketing and media relations (PR) teams to help with external product publicity

apart from product definition and design, this is the second most valuable job for product managers, especially when introducing products to bosses and marketing colleagues and making them excited

a necessary tool for Jining AI Product Manager

2

understanding of people and society

products made by product managers need to meet some needs of "people". People get together to form a "society", in which they live, influence and restrict each other. Product managers need to have a deep understanding of "people" and "society" in order to make good products

mastering economics is very helpful to understand these two. Economics is the study of human behavior in society under constraints. Adam Smith, the father of modern economics, once had a classic definition of human nature: human nature is selfish

our dinner came not from the favor of butchers, winemakers and bakers, but from their concern for their own interests

why would people be selfish? The reason why you will get the bottom is:

live in this world

like the seven sins of Catholicism: arrogance, jealousy, rage, laziness and greed, this paper summarizes several kinds of degradable high

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